SES RFID GmbH
Activity: RFID technology design and manufacturer.
New corporate branding
For one of our most recent project we were contracted to develop a new corporate image for SES GmbH Germany. The project included new logo, new website and the product branding of some of their unique technology.
Luisa Del Papa
Graphics and Web
SES is a specialised electronics component manufacture with some unique technology. They wanted to find a new way to market their different technologies and step onto the digital platform.
After they approached INVIVA we were able to propose a number of intitiatives to transform the image of the company.
As with all projects, it’s impossible to consult without understanding the products and their intended market. We immediately set about learning about RFID technology and the product market.
Our proposal included a new corporate logo, new website and ‘humanising’ their technologies under new names.
Our team handled everything in-house including web design, copy text, photography, graphics and 3D digital illustration.
Time And Budget Management
The management at SES had a fixed budget and a timescale within which the project had to be completed. We completed within budget and on time.
The reult is a fresh new corporate image, new logo, modern responsive website plus the implementation of online digital marketing, and social media.
The project has seen SES’s profile rise dramatically extending its customer base and increasing its share of the RFID market.
Mobile & App Development
User Experience Research
Beta testing on desktop, tablet and mobile.
Complete New Image
Digital Platform Development
Fully immersive digital marketing.
Previously marketed under their technical specifications, we took the most complex of electronic components and looked at what they meant to the consumer. We branded each technology with a new name and strong imagery that the consumer could identify with – we humanised it.
RFID LED Technology
‘Social media is not a hobby, it’s a valuable investment of time to raise your profile in the global marketplace’
Prior to contacting Inviva, SES had little presence on social media. In a short period we achieved more than 1000 followers on Twitter and Facebook. The result has seen the profile of SES rise to a leading position in the RFID industry substantially increasing their share of the market.
- Conversion Rate – 90%
- Return Users – 77%
- Social Following – 85%