Case Study

Client

SES RFID GmbH

Activity: RFID technology design and manufacturer.

Project

New corporate branding

Product identity

Web development

For one of our most recent projects we were contracted to develop a new corporate image for SES GmbH Germany. The project included new logo, new website, product branding of their unique technologies and production of 4 promotional videos.

Team

Creative Director

Stephen Jackson

 

Photography

Philip Kay

Animation

Claire Grey

 

Graphics and Web

Stephen Jackson

Categories

Corporate Image

Web Design

Branding

Social Media

Animation

Creative Process

SES is a specialised electronics component manufacture with some unique technology. They wanted to find a new way to market their different technologies and step onto the digital platform.

After they approached INVIVA we were able to propose a number of intitiatives to transform the image of the company.

Consultation

As with all projects, it’s impossible to consult without understanding the products and their intended market. We immediately set about learning about RFID technology and the product market.

The Proposal

Our proposal included a new corporate logo, new website and ‘humanising’ their technologies under new names.

In-House Team

Our team handled everything in-house including web design, copy text, photography, graphics and 3D digital illustration.

Time And Budget Management

The management at SES had a fixed budget and a timescale within which the project had to be completed. We completed within budget and on time.

Result

The result is a fresh new corporate image, new logo, modern responsive website plus the implementation of online digital marketing, and social media.

The project has seen SES’s profile rise dramatically extending its customer base and increasing its share of the RFID market.

Website Features

b

Minimal Design

Responsive Design

Strong Imagery

Mobile & App Development

User Experience Research

Beta testing on desktop, tablet and mobile.

Brand Re-design

Complete New Image

Digital Platform Development

Fully immersive digital marketing.

Product Branding

Previously marketed under their technical specifications, we took the most complex of electronic components and looked at what they meant to the consumer. We branded each technology with a new name and strong imagery that the consumer could identify with – we humanised it.

®

LEDTRAK

RFID LED Technology

®

SESTEX400

Intelligent Textiles

®

WEARTX

Smart Wearables

Video Production

We created 4 unique videos to boost the image of the company on social media and other marketing platforms.

‘Social media is not a hobby, it’s a valuable investment of time to raise your profile in the global marketplace’

Social Media

Prior to contacting Inviva, SES had little presence on social media. In a short period we achieved more than 1000 followers on Twitter and Facebook. The result has seen the profile of SES rise to a leading position in the RFID industry substantially increasing their share of the market.
  • Conversion Rate – 90%
  • Return Users – 77%
  • Social Following – 85%

What Can We do For Your Business?

We’d love to hear about your project.

Get in touch for a no obligation chat or a quote.

 

e.mail us at: info@invivadigital.com

Phone us on: +44 7973 315679

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